Ofra Cosmetics has launched a new skincare collection — created in collaboration with YouTube Influencer, Talia Mar. (Mar’s real name is Natalia Haddock.) 

The Talia Mar London Collection features skincare products named after Mar’s hometown, London. The city’s iconic landmarks, such as Big Ben, are featured on the packaging. 

The product formulations are all based on Vitamin C. Shown above: Royalty Vitamin C Moisturizer, Tea & Biscuits C-Scrub, and West End Micellar Water. 

Carine Trezza, Communications and Partnership Director, Ofra Cosmetics, says, “Talia has been an OFRA advocate for a long time, and her spirited personality caught my attention from early in her YouTube career. That’s why we started working with her way back, she felt genuine and approachable just like our brand and our audience.”

The Talia Mar London Collection is vegan and cruelty-free. The brand supports PETA and Leaping Bunny.